
Performance Media Buyer, Media Planner & Growth Strategist
2+ years scaling e-commerce brands across Egypt & Saudi Arabia on Meta, TikTok, Google & Snapchat. From funnel design to conversion tracking, every campaign is built around one number: ROI.
Performance Media Buyer, Media Planner, and Growth Strategist with 2+ years of hands-on experience managing and optimizing paid ad campaigns across Egypt and Saudi Arabia. I build strategies that turn ad spend into measurable revenue, from funnel design to conversion tracking, and I've delivered results across e-commerce categories including accessories, fashion, fitness, and events.
Comfortable working cross-functionally, always optimizing for the number that matters. A fast learner who builds with AI-assisted (vibe) coding and stays on top of the latest tools in the industry.
The British University in Egypt
Business Administration, 2023
Arabic: Native
English: Professional
Shopify, WooCommerce,
EasyOrder & LightFunnel
Cairo, Egypt
Working with Egypt & KSA brands
Mapping every touchpoint from first impression to checkout to remove friction and lift conversion.
Designing full-funnel strategies, from TOF to BOF, that compound instead of cannibalize.
Daily budget reallocation across Meta, TikTok, Google & Snapchat to chase the lowest cost per result.
Acting as a growth consultant, auditing tracking, creative and funnel structure for quick wins.
Owning landing page optimization end-to-end to lift acquisition and conversion rate.
Forecasting sales trends and producing performance reports used directly in client strategy decisions.
E-commerce work across Egypt and Saudi Arabia, 2024–2026.








A growing list of e-commerce and growth partners across Egypt and Saudi Arabia.
I work with a limited number of e-commerce brands at a time to keep every account performance-obsessed. If that's you, let's talk.
Download full Resume (PDF) ↓