I turn ad spend into measurable revenue.

Performance Media Buyer, Media Planner, and Growth Strategist with 3+ years of hands-on experience managing and optimizing paid ad campaigns across Egypt. I build strategies that turn ad spend into measurable revenue, from funnel design to conversion tracking, and I've delivered results across e-commerce categories including accessories, fashion, fitness, and events.

Day to day, I plan and run campaigns across Meta, TikTok, Google, and Snapchat, build and manage stores end-to-end on Shopify, WooCommerce, EasyOrder, and LightFunnel, and turn raw performance data into reports that shape client strategy directly.

On the performance side, I structure every campaign around a clear testing framework: creative and audience testing, proper pixel and conversion tracking setup, and a disciplined budget-scaling method that reallocates spend toward what's actually converting, not just what's getting clicks. I track CPA, ROAS, CTR, and conversion rate daily, and I've stepped in as a growth auditor for other e-commerce brands, catching quick wins in tracking, creative, and funnel structure that most teams miss.

I'm also hands-on with AI: I use AI-assisted (vibe) coding to prototype landing pages, automate reporting, and move faster than a fully manual workflow allows, and I stay on top of new AI and marketing tools the moment they land. Comfortable working cross-functionally, always optimizing for the number that matters.